‘I can’t thank the celestial lords and ladies enough for the gift of this election season. It’s been incredible.’
One of TBS and TNT president Kevin Reilly's earliest big bets has already paid off handsomely. Full Frontal with Samantha Bee, the former Daily Show correspondent's new weekly series (which is considered a late-night show event though it airs Mondays at 10:30), has given TBS more buzz and critical acclaim than it's had in years. Mixing astute, biting political humor with clever field pieces, the show established Bee as a singular late-night voice minutes into its Feb. 8 debut. With an average weekly audience of 3.7 million across linear and digital platforms, Full Frontal was recently picked up for 26 additional episodes, extending its 2016 order to 39 episodes. (Two days later, TBS renewed The Detour, the new comedy she executive produces with her husband Jason Jones, who also stars; they executive produce Full Frontal together.) Bee talked about taking a leap of faith with TBS, why she won't do Full Frontal nightly and what makes her a terrible negotiator.
Congratulations on Full Frontal’s renewal. Are you feeling more relief or pressure now that you have 26 additional episodes this year? It’s absolutely a relief, first and foremost—we have to feed our families—and joy because it’s really hard work. But we actually enjoy putting the show together. Primarily relief, followed by joy, followed by terror.
Esta historia es de la edición April 18, 2016 de ADWEEK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 18, 2016 de ADWEEK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.