Curt Marvis, CEO and cofounder of QYOU Media, shares insights on creating original content for the mobile generation
TV service providers have enjoyed a phenomenal amount of success from investing in original programming, and this has continued with streaming services. Original programming is what turned Netflix and Amazon into major players in markets like the US and UK. Hoping to replicate this success in India, Amazon and Netflix have invested in original programming and high-quality long-form TV shows. Netflix’s first Indian original series Sacred Games made its debut in June, 2018 and Amazon released its first original show, Inside Edge in July, 2017. It is not just international players that are investing in original TV, regional TV providers like Hot Star, have been producing a compelling portfolio of original shows for years.
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