Jharcraft Proposes Initiatives To Promote Livelihood Of Craftspersons

Jharcraft, is setting an example by creating new opportunities and making it profitable for weavers, giving them a definitive source of employment, while making the best use of available resources. The state is mulling aggressive initiatives to promote and market its ethnic textile and handloom products in a bid to help its large indigenous community of craftspersons grab a major pie of the rapidly growing national and global textile market.

The state government’s efforts, led by Jharkhand Silk Textile and Handicraft Development Corporation Ltd., were discussed along with emerging opportunities in the textile, apparel, footwear and fashion sector at a seminar on “Opportunities in the Textiles, Apparel, Footwear & Fashion” held in Delhi. The event brought together stakeholders across the industry to discuss the emerging opportunities in the sector, during the Amazon India Fashion Week 2017. Jharcraft is a government of Jharkhand undertaking formed to initiate steps to provide sustainable livelihood opportunities in the rural areas, based on sericulture, handloom, handicraft and other allied activities.

Subsequently, a first-of-its-kind Business to Government (B2G) meeting was also held at Jharkhand Bhavan, New Delhi with senior officials from the government including Raj Bala Verma, Chief Secretary, Government of Jharkhand; Sunil Barnwal, Secretary-Industries, Government of Jharkhand; and other senior government officials. The event witnessed government bureaucrats interacting on a one-to-one basis with prospective investors in the state to discuss the way forward for a golden investment opportunity in Jharkhand, focusing on the key pillars of flexible policy making and enhancing ease of doing business. During the meeting, Pavel Sukoybeda, First Secretary, Embassy of Republic of Belarus exclusively met the secretariat team of Jharkhand government and expressed their interest in investing in the state. On the other hand, various other investors also showed interest in endorsing various public projects such as techno parks, upcoming skyway project, metro projects, and so on.