How did your journey with NFTs begin?
Natalia Modenova: When launching DRESSX in the summer of 2020, we were choosing our path: secure and transparent distribution of digital fashion assets on-chain as NFTs or user-friendly and easy-to-use e-commerce experience for the customers and the first adopters of digital fashion. As our goal is to digitally dress a billion people, we selected the user-friendly route with the plan to launch on-chain distribution along the way. The rapid growth of the interest in the NFTs at the end of 2020 and the beginning of 2021 speeded up this evolution. We’ve done multiple drops and partnerships in the NFT space, including those with Crypto.com, Foundation, Engine, Binance, Counter-Strike, Atari, The Fabricant, Balmain, and many others in 2021. Now we are ready to open the nft.dressx.com, the ultimate destination for discovering, buying, re-selling, and—most importantly—wearing the NFTs. A dressing feature for the photos and AR will be available for every item, and more wearable use cases will be announced.
Digital assets were in place in gaming for a while, but the game is actually changing, and we have already become “the avatars of ourselves” on multiple social media channels, messaging, and streaming services. Digital fashion is designed to dress our digital selves, and our digital selves get more and more freedom to live and explore the Metaverse.
As traceability and provenance are key for high fashion, implementing NFTs and blockchain in digital fashion will definitely add value.
Esta historia es de la edición Issue 16 de DSCENE.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición Issue 16 de DSCENE.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Pain Suffers No Form - SEJLA KAMERIC
Artist SEJLA KAMERIC sits down for DSCENE interview with Contributing Editor SLAVICA PESHIC to talk about the significance of a place of birth, her most prominent work and feminism.
Tranquility & Comfort - MARBELLA NIDO CORFU SUITE HOTEL & VILLAS
One of the greenest islands of Greece, Corfu, is a perfect destination for nature lovers.
The New Reality By DRESSX
DRESSX founders Daria Shapovalova and Natalia Modenova in their conversation with DSCENE Fashion Director Katarina Djoric share a clear goal - their objective is to digitally dress a billion people. Shapovalova and Modenova know there is a long road ahead yet they believe in growing the space for the fashion industry within the newly formed NFT world. The founders of DRESSX talk to Katarina about what exactly is DRESSX but also discuss metaclosets, enabling metafashion for video calls and CO2.
Dual Creativity With OTTOLINGER
OTTOLINGER founders Cosima Gradient and Christa Bösch sit down with Fashion Director Katarina Djoric to talk about growing up in Switzerland, their view of environmental ethic and their two fashion homes, Berlin and Paris.
Timeless Elegance - THE BARCELONA EDITION HOTEL
The Barcelona EDITION delivers an innovative luxury travel experience with a strong focus on sustainability.
ACT ONE SCENE TWO - The Makings of A Romantic Hero GIANCARLO COMMARE
Among the new generation of Italian cinema, Giancarlo Commare is certainly one of the most promising talents to watch out for. His journey to becoming an actor begins with a series of slammed doors, but he persevered and overcame all of the hurdles in his way and got his big break after all. He rose to fame thanks to his roles as Edoardo Incanti in the Netflix series SKAM Italia and Rocco Amato in the daytime television show Ladies’ Paradise. In 2021, he played the lead in the hit romantic comedies Mascarpone (Maschile Singolare) and Still Out of My League (Ancora più bello). Giancarlo sits down with Editor IGOR CVORO to talk about his beginnings, some of his memorable roles and future projects.
Joie de Vivre - NOMAD MYKONOS
“...this feeling of freedom that overwhelmed her the very moment she set foot on Mykonos, the body that seeks to free itself of its clothes, the ambient joie de vivre, and of course the sense of belonging to the same group.”
In conversation with WONG PING
Artist Wong Ping brings us closer to his world by sitting down for an interview with Editor Katarina Djoric to talk about the new aesthetic values, internet vs galleries and the evolution of his very own style.
Anna Yang's Trailblazing Fashion Story With ANИAKIKI
In only a few years ANИAKIKI turned into a synonym of innovation on Milan Fashion Week schedule. The breakthrough fashion house founded by Anna Yang goes beyond the pulse of the fashion industry. Instead young is not shy from presenting daring yet wearable pieces with every season. Young sits down for an interview with DSCENE Fashion Director Katarina Djoric to talk about launching a brand, the meaning of the ANИAKIKI name itself, and that inverted font moment but also about what the future holds.
A Nod To Innovation With COPERNI
Sébastien Meyer and Arnaud Vaillant the founders of COPERNI sit down with Fashion Director Katarina Djoric to talk about the center of Coperni univers, but also innovative silhouettes and the fashion industry’s obsession with overproducing.
