Cementing A Legacy

In keeping with its long -standing association with the world of film, Rolex assumes its role as founding supporter of one of the world’s foremost film museums, the academy museum of motion pictures

- Caroline Suganda

Rolex watches have featured in starring roles in Hollywood for decades. Different models have been worn by famous actors appearing in iconic films, from Christian Bale sporting an Oyster Perpetual Datejust in American Psycho to Tom Cruise flashing an Oyster Perpetual Day-Date in Rain Man. It’s also adorned the wrists of those behind the scenes, like James Cameron, the filmmaker behind hits like Titanic, Avatar, and Terminator. And over the years, this relationship — that started so spontaneously — has only grown stronger.

While the worlds of filmmaking and watchmaking may seem far apart, they actually share many similarities. And one of the most obvious is that the brand shares the same inclination toward storytelling, as the story of Rolex is one that has been told through a wristwatch and punctuated by more than a century of innovation. Both employ the use of technology, imagination and creativity to bring masterpieces to life.