Minimal = More
Female Malaysia|December 2019
In A Chat With Skincare Brand Dr Roebuck’s’ Co-founder, Zoe Roebuck, We Find Out About The Brand’s Minimalingredient Philosophy And How It Benefits Our Skin.
Minimal = More

Today, we’re seeing a lot more beauty launches that champion clean beauty and are environmentally friendly, and Australian brand Dr Roebuck’s is exactly that but takes it a step further by using minimal ingredients. And when we say minimal, we really mean it! The maximum amount of ingredients in a Dr Roebuck’s product is only 15, with most having less than that. We find out how the brand banks on this approach.

FEMALE: How do you deliver on the promise of ‘minimal ingredients, maximum results’?

Zoe: “Our new one coming is called Ningaloo, an indigenous word meaning ‘deep, blue water’. It has six ingredients that are very active so there’s a very high concentration of copper peptides, and it’s 99 percent pure. Our No Worries has 13 ingredients, seven of which are active. Your Life Saver has got four actives in it and only nine total ingredients. All of our products have more than 50 percent actives; with our serums at over 90 percent, and our masks at over 70 percent. So, the percentage of the ingredients that are beneficial to the skin is really high, but we try to keep all of our products to under 15 ingredients.”

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