Gen Zers champion self-expression and inclusivity.
Unafraid to speak their minds, those born between the late 1990s and early 2010s, collectively known as Generation Z, have made themselves heard on many of today's most pressing issues-poverty, housing, mental health, you name it. They have also applied that same outspoken and unapologetic attitude to the realm of beauty, where their commitment to freedom of expression and social causes have driven trends, pushed brands to relook their very essence-be it in terms of product development or advocating for issues such as inclusivity-and even redefined the very concept of beauty.
Actress and singer Selena Gomez
Gomez's Rare Beauty is all about airy, breathable makeup.
MORE THAN JUST CHASING STARS
A slew of celebrity-founded beauty brands have popped up in the past few years, but two in particular have enjoyed immense success, not least with Gen Zers: Rihanna's Fenty Beauty and Selena Gomez's Rare Beauty. You'd be inclined to think their popularity is a mere effect of the stars' in-built fan base, but a closer look reveals something deeper: Both brands have strong identities that align with those of the zoomers'.
Pop star Rihanna
Rihanna's Fenty Beauty offers up foundation in a mind-blowing 50 shades
Esta historia es de la edición April 2022 de Harper's BAZAAR Singapore.
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Esta historia es de la edición April 2022 de Harper's BAZAAR Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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BEYOND BEACHES
Escape Down Under for everything your heart desires a romantic intimate wedding, or a cruise along Sydney's picturesque harbour. The world is your oyster and the best thing is you can eat it too.
DOWN TO EARTH
In the spacious apartment of Geraldine Toh and Vincent Lim, art, design elements and an earthy sensibility commingle in perfect harmony.
DO YOU FASHION, BRO?
As the number of male fashion influencers swells, we look at what's driving this trend.
CRUISING ALTITUDE
With his idiosyncratic Thai movies, dashing movie star good looks and frequent Paris red carpet appearances, Apo Nattawin Wattanagitiphat is bringing the best of Thailand to the rest of the world.
PUT A RING ON IT
Complete your love story with a beautiful engagement ring and exquisite bridal jewellery from storied London jeweller, GRAFF.
PERFECTING TIME
With its unique Atelier d'Antoine programme and an assembly of artisans, Jaeger-LeCoultre shows how it takes watchcraft into the next level.
SOMEWHERE OVER THE RAINBOW
'The Shape of Colours', Hermès haute bijouterie collection, is a true technicolour dream.
HAUTE BIJOUX
The latest and most talked-about collections.
REPAIR REVOLUTION
Unlock your skin's potential.
LIKE SECOND SKIN
Arissa Ha speaks to Christine Nagel about Barénia, Hermès first ever chypre fragrance.
