The Unbearable Lightness Of Being

With her first solo asian exhibition well underway, we speak to artist and gucci collaborator Coco Capitn to find out more about her relationship with art

- Pameyla Cambe

Even if her name doesn’t ring a bell, the words of Coco Capitán’s handwritten aphorisms (“Common sense is not that common”, or “I want to go back to beliving [sic] a story”) certainly will. In offbeat lettering, those words were inscribed onto a range of tank tops, tees and hoodies for Gucci’s Fall/Winter 2017 collection, before adorning the walls of buildings in New York and Milan.

After such a high-profile collaboration with the Italian fashion house, it would be natural for most of us to assume that we are already well-acquainted with Capitán’s work. However, as her new solo exhibition, “Is It Tomorrow Yet?” shows us, we’ve barely scratched the surface.

Held at the Daelim Museum in Seoul, the exhibition is composed of 150 works by the Spanish artist, both old and new, unseen and countlessly Instagrammed. There are paintings, photographs and videos, as well as the remarkable results of Capitán’s experiments with ceramics, sculptures and installations that were created especially for the exhibition.