Among Friends

The Shanghai launch of Tissot’s Chemin des Tourelles collection is themed “It’s time to create your next moment” – which the brand emphatically did with friends.

- Yong Wei Jian

Life is defined by its many moments – graduation, first love, memorable trips, the finger-snap in Avengers: Infinity War – and that served as the premise for Tissot’s Chemin des Tourelles launch in Shanghai. Hoping to inspire the next indelible instance, the ceremony reunited the brand’s global ambassadors Huang Xiaoming and Liu Yifei in charming company to wax about their relationship with the brand. Huang is even on hand to unveil his new video campaign, in which he strolls pensively through corridors of light arches that mark the significant moments in his life.

The Chemin des Tourelles collection encapsulates an important part of Tissot’s history by taking its name from the street in Le Locle, Switzerland, where its workshop was established in 1907, and where the company is still located at today. The watches pair this historical detail with contemporary design, such as the band of Clous de Paris under the Roman indices and deep midnight blue dial that plays with the light. Most importantly, the collection is endowed with the Powermatic 80 movement for up to 80 hours of power reserve.

After the launch, Men’s Folio had the chance to speak with an animated François Thiébaud, global president of Tissot, who effuses about the brand on its 165th year.