The Rise Of The Instapoet

Rupi Kaur took her poetry from Instagram to The New York Times Best Sellers list

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In 2015, Canadian writer Rupi Kaur made international headlines when she ’grammed herself in bed with menstrual blood on her pyjamas and sheets as a way of demystifying the taboos around periods. The image was flagged as inappropriate and removed from the social media platform.

The ban revealed Instagram’s double standards: sexualised pictures of women in their underwear are fine, but not if that underwear has period stains. When Kaur called out the misogyny, she was met with both support and death threats.