S Krishna Chaitanya Gives Us An Insight Into The World Of Organic Coffee And Tells Us What Makes The Bean To Cup Experience Of Drinking An Araku Aroma Coffee So Special
Blended in the Eastern ghats, Araku Aroma coffee is enriched with the goodness of high quality coffee beans. Produced by the local tribes at high elevations that are suitable for coffee growing, these beans are roasted to the highest of industry standards and that's what gives it the rich flavours. Araku Aroma coffee opened its first outlet in New Jersey in 2018, and closer home, it was unveiled at Nagarjuna Circle in Hyderabad by Chaitanya. We caught up with the humble and savvy entrepreneur from Hyderabad S Krishna Chaitanya, who shared his knowledge on organic coffee, cafe culture and more.
What is your family background and how did you get into coffee growing?
We hail from a family run business and we are also into agriculture. I was associated with coffee plantations for many years and from my childhood I was attracted to the tribes and the coffee growing culture. After completing my post graduation in Vizag, I used to visit the Araku valley often. I got into dry land farming and since we had experience in this field, I personally wanted to get into quality coffee making myself. I started Araku Aroma Coffee for the cause of tribal welfare under the umbrella of our company Krish Food and Fun India.
What is special about Araku Aroma Coffee?
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