BRIDGING THE GAP BETWEEN AFFORDABLE AND STYLISH FOOTWEAR

Since its inception, The CAI Store has grown from a non-inventory model supplying shoes only exclusively on koovs.com to having its full-fledged website launched 2 years back now making CAI a household name with over 60,000 customers. With the increasing popularity of the brand, CAI sells approximately 100 pairs a day on its official website - thecaistore.com. Its co-founders - Dhanraj & Aradhna Minawala, answer some of our questions.

We mainly cater to the aspirational, trend-conscious women of today. Someone who appreciates style, details, and intricacies and experiences pride in owning products created through ethical procedures.

How is CAI positioned today in the segment?

The CAI Store was built with a vision to bridge the gap between affordable and stylish footwear for women. It is one of the first brands in the Indian market to create trendy hand made, vegan shoes. We like to believe in maintaining a certain consciousness in making the footwear and building the brand simultaneously.

Give us a picture of the retail expansion it has undertaken since 2015.

Since its inception, the company has grown from a non-inventory model supplying shoes only exclusively on koovs. com to having its full-fledged website launched 2 years back now making CAI a household name with over 60,000 customers. With the increasing popularity of the brand, CAI sells approximately 100 pairs a day on its official website - thecaistore.com. We have an online presence on Koovs, Myntra, and Nykaa. Additionally, we also have offline distributions with affiliations across India from Vijaywada, Surat, Delhi, Guwahati, Manipur to Nepal and also in Suriname, South America serving more than 150 customers daily. However, there is something exciting happening soon on the retail front.

What makes it different from others?