BUILDING A CULTURE OF LEATHER-CARE IN INDIA

Mallika Sharma studied masters in Finance and Investment in the UK. An avid blogger and a voracious reader, she is passionate about environmental sustainability and creating novel ventures that are exciting and meaningful. This resulted in the launch of www.theleatherlaundry.com or TLL. Beside managing affairs at The Leather Laundry, she helps run her family-run export house as the president of the garments division. In an exclusive interaction with S&A, she explains what inspired her and what the business launched has achieved so far.

- Mallika Sharma

What is the brand’s USP?

For us, competition has never been a deterrent, or a motivator. In all honesty we have never worried about competition much. We want to effectively package and sell stellar quality service that is timely, courteous and durable! We will not say that the concept is entirely unique/novel! There are several Indian players dabbling with the concept already! We do not want to undercut competition by indulging in a price war of sorts. The focus area will only and always be “quality”. Since our focus area is narrow and caters to a niche market, it will take us a while to get volumes and break into the market. But it will be totally worth its while. Profit, is not the motive at the moment, building upon a culture of leather-care in India, is.

What is your target market?