Luxottica brings its global digital revolution in eyewear to India

Luxottica India is setting new benchmarks in bringing digital transformation in eyewear retailing with the introduction of ‘Smart Shopper’ - the first innovative-of-its-kind platform, now available at select optical stores in India. Offering unique concepts like endless digital collections and augmented reality through Virtual Try-on, the Smart Shopper platform is now available to the end consumer, providing a safe and experiential shopping experience.

The virtual interface, fully integrated with Luxottica’s state-of-the-art infrastructure, is tailormade for each customer, linked ‘intelligently’ to the entire digital aisle of 15,000 plus products within the portfolio of over 20 brands. Not only is the consumer able to access this huge selection but is also able to virtually try-on almost any product through digital scan on the tablet devices. Each frame appears on screen as it is, via the use of high-definition real-time rendering and navigable 360-degree technology that can be enlarged to magnify every detail. The consumer can take a closer look at the product and move their head around, to appraise from different angles and analyze how the frame sits on their face.