‘People, Operations and Products'

Presently, Melissa claims it treats and reuses 80% of the water used in the production of Melissa, and by the end of 2020 it will be able to treat and reuse 100% of retreated water. We use 85% of renewable energy to make Melissa, shares Ruchi Sally - Managing Director, Melissa India-in an interview with S&A done in the backdrop of COVID19.

- Ruchi Sally

How well integrated sustainability is to the brand’s operations?

Staying Sustainable is the core of Melissa. Melissa Sustainable Development Policy sets up a series of actions and follows UN sustainable development goals, global effort to build a better future. Being part of the solution, we not only create fashion out of plastic, but we also re-use, recycle, and care for resources. Presently, we treat and reuse 80% of the water used in the production of Melissa, and by the end of 2020 we will be able to treat and reuse 100% of retreated water. No water wastage. Further, we have reduced 31% of water consumption in the last 5 years. We use 85% of renewable energy to make Melissa. We take sustainable development on three fronts People, Operations and Products.

Post-Covid, how much has Melissa’s retail strategy changed, and how bigger will be the brand’s reliance on e-commerce?

Business strategy is suitably changed and we will be having more focus on e-commerce and digital channels. We have seen that online sales continued to grow during the lockdown and it is promising for the future.

How the pandemic has impacted the brand’s product portfolio launch?