SUHANA SETHI: WORKING WITH CLEAR GOALS

Shoe a cionado Suhana Sethi, a brand strategist, coffee lover, big time foodie and a restless personality who can’t sit at one place doing the same thing for long and likes to be on her toes throughout the day. Apart from her love for shoes she loves exploring new places, even if it means to get lost. Through SHOEvolution Suhana has built a style that re ects compassion and authenticity. She shares her views with S&A on shoeblogging.

What triggered you to start a shoe blog? Every little girl looks up to her mother. My mom was beautiful and remarkably stylish. As a young kid my mom used to always dress me up and was very particular about my dressing and specially the shoes I wore, she would ensure that I have every type of shoe in my wardrobe that could go with my outfits… so, yes the obsession with shoes started early.

As I grew up, I wanted to study fashion/ footwear, but my disciplinary dad wanted me to pursue Management Studies. He was very opinionated about fashion design courses and didn’t really support a “artsy” degree. I can still reminisce him expressing to me that ‘why do you want be a mochi or darzi’. So I relented.

After working for 10 years in experiential marketing, one fine day I realized that this is not my ‘ikigai’, I didn’t enjoy what I was doing anymore, and I have to get back to do things that I love.

I restarted my research on fashion and realized that while there are so many options for clothing – local brands, international brands, bloggers talking about styling, etc. But no one is talking about the most important element that completes the outfit – SHOES!!

In India, there is a huge gap in the footwear market, while there is a gamut of local brands, contrary, there is lack of awareness within the consumers. I have personally, struggled to find the perfect shoe.