Ushering in a creative new age of digital retail that connects fans with the brand like never before, the TUMI virtual store is a dynamic storytelling medium that inspires customers to embark on a journey through thoughtfully designed interactive touch points and activations. From exploring the Virtual Store’s sophisticated visual presentation of a cutting-edge space to engaging with shareable social photo moments and entertaining minigames; guests can also discover TUMI products via mesmerizing 360° 3D and AR implementations and shop the Spring 2021 collection’s latest styles.
Further enhancing the overall TUMI O2O (“Online to Offline” but also “Offline to Online”) shopping experience, the Virtual Store is connected to other TUMI shopping channels via its Chat & Shop function allowing for seamless customer movement to the point of purchase. Customers exploring the Virtual Store can easily connect with sales associates to ask for advice and questions, and to place orders, or they can do so via the connected local e-commerce websites. Furthermore, those visiting the TUMI physical stores in the region can explore the TUMI digital landscape via in-store kiosks, for an enhanced offline experience.
Esta historia es de la edición February 21 de Shoes and Accessories.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición February 21 de Shoes and Accessories.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Generative AI Empowering Fashion Retail
In today’s world of rapid technological change, the idea that machines might become smarter than humans has moved from science fiction to a possible reality.
ECCO Steps into India: AIMS TO LAUNCH 50 STORES IN 5 YEARS
From the introduction of Direct Injection Technology to the establishment of production facilities in key regions such as China and Vietnam, ECCO's commitment to innovation has remained unwavering...
APLF 2024 Show Report
A Global Reunion of Leather, Material, and Fashion Industries: APLF 2024
BEST FOOT FORWARD: Footwear is the Sole of the Indian Retail Industry
As India steps towards becoming a global economic powerhouse, the footwear retail sector is poised for remarkable growth and transformation.
Earthly Elegance-Myaraa
Cast-offs the foundation of a sustainable luxury brand
From Corporate Leadership to Entrepreneurship: Abhishek Ganguly's Journey to Co-Founding Agilitas
Founded with a vision to transform the industry, Agilitas boasts a comprehensive approach, seamlessly integrating cutting-edge manufacturing technologies, robust research and development centres, and visionary product design labs...
CHUPPS Slide into Recovery
In the dynamic realm of athletic recovery, every stride holds the potential for rejuvenation. Whether you're a seasoned professional or a dedicated enthusiast, the journey to peak performance is as much about restorative care as it is about rigorous training. This is where CHUPPS emerges as a beacon of innovation, reshaping the landscape of sliders with a keen focus on sports recovery.
Stepping Towards Expansion: INC.5
With a network spanning over 220 retail outlets nationwide, Inc.5 is rapidly emerging as the preferred choice for discerning individuals. Marking a significant milestone of 25 years in the industry, the brand has garnered a dedicated following for its premium leather footwear and accessories.
ON THE RADAR
Here we uncover our sizzling selection of Hot Picks” a handpicked assortment of products that are turning up the heat in the market.
A Resounding Success for the Leather Industry in Bangkok
APLF ASEAN 2023 was a game-changer for ASEAN on the global stage, providing a magnificent platform for emerging designers and catering comprehensively to industry needs under one roof.
