San Francisco-based Allbirds has blazed the trail for planet-friendlier footwear since its launch in 2016, creating shoes out of wool, sugarcane, tree fibres and castor bean oil. With its new running shoe, the ‘Dasher’, it looks poised to disrupt a $50bn performance footwear industry that, despite valiant efforts, remains closely entwined with petroleum-derived synthetics.
‘We’ve been told many times by people more experienced than us that for a product to be performance-based, it needed to be synthetic,’ says the brand’s co-founder Tim Brown. ‘The idea of challenging that is part of the inspiration for this whole project.’
Esta historia es de la edición Summer 2020 de Wallpaper.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición Summer 2020 de Wallpaper.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
DESIGN DIRECTORY - BATHROOMS
The hottest trends, from retrofuturistic scene-setting and sunset moods to sculptural curves and shadowy corners
DESIGN DIRECTORY - KITCHENS
We bring you the chicest, sleekest islands on which to slice and dice this season
GREEN GOLD
A beautifully designed new book, Born in Oasi Zegna, explores the rich material ancestry and environmental philosophy of the illustrious Italian fashion house
DESIGN DIRECTORY - DINING CHAIRS
A smörgåsbord of scrumptious seating
DESIGN DIRECTORY - BEDS
Such stuff as dreams are made on
DESIGN DIRECTORY - LIGHTING
Star performers with a bright future
DESIGN DIRECTORY - TABLES
Serving up the perfect balance of form and function
DESIGN DIRECTORY - OUTDOORS
Alfresco apparatus that puts others in the shade
DESIGN DIRECTORY - SEATING
Striking new ways to recline and shine
CURVE APPEAL
Get into the groove with the latest kitchen from Danish design brand Vipp
