There are few, if any, watch brands that made their marks via TV advertising but that is exactly what Rado did in the 1980s. To my young eyes, none of it registered except the images of the watches themselves. I had never seen anything like the shimmering black square timepieces; even at that time, the message about ceramics hit home. It is quite possible that the watches met and merged with the iconic imagery from 2001 Space Odyssey, which was also playing on TV at the time. For more on such musings, I invite you to take a look at our cover story this issue, where the star is not the Rado DiaStar but the Rado Captain Cook.
Our subject for the moment is the man in charge of the Swiss watchmaking brand, Matthias Breschan. Breschan has been CEO at Rado for approaching nine years, which is unusual in the watch trade today. The firm, now owned by the Swatch Group, has been in business since 1917 so Breschan is still quite youthful, relatively. It is that youthful zeal that makes him a believer in the power of innovation, and helped him steer the brand true. For example, he understands that Rado’s decision from 1957 to concentrate on the exterior of the watch is something worth advancing in the 21st century. Breschan cites the example of the brand’s design cooperations, especially with designers that are not working with watches. Prominent examples of this right now are watch projects with Konstantin Grcic, Leslie Chan, and Jasper Morrison.
Esta historia es de la edición Spring 2020 de World of Watches.
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Esta historia es de la edición Spring 2020 de World of Watches.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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DARING VENTURE
Tudor partners Swiss Watch For New Boutique at The Exchange TRX.
GEEKING OUT
The biggest artisanal watch enthusiasts gather in Singapore for a weekend unlike any other in our region of the world.
INDEPENDENCE DAY
Once seen as niche players, independent watchmakers are increasingly visible within the industry as reflected in this year's edition of the Grand Prix d'Horlogerie de Genève.
DYING OF THE LIGHT
Hamilton updates the Khaki Field Murph once again, this time with a sparkling new white dial and a robust stainless steel bracelet.
OPEN SECRET
Ernest Borel left no stone unturned when creating the Grandeur Skeleton duo.
GOTHIC INSPIRED
Ernest Borel's Grandeur Big Date leans into the famed European architectural movement.
LIGHT TOUCH
Maurice Lacroix adds ultra-light titanium options to their ever-expanding Aikon collection.
LAST WORD
Longines introduces a smaller version of the Spirit Zulu, this time in titanium.
RACING PEDIGREE
Bell & Ross brings the worlds of motoring and aerospace together in the BR-X5 Racing.
AUTUMN HUE
Grand Seiko continues its celebration of the 20th anniversary of Calibre 9R with the limited edition SBGA499.