Alcohol consumption in India is estimated to touch about 6.5 billion litres by 2020 from about 5.4 billion litres in 2016, data from Statista revealled.
Revenue in the alcoholic drinks market amounts to US$1,371,385m in 2020. The market is expected to grow annually by 8.7% (CAGR 2020-2023).
The market's largest segment is beer with a market volume of US$522,299m in 2020. In global comparison, most revenue is generated in the United States (US$222,098m in 2020). In relation to total population figures, per person revenues of US$184.26 are generated in 2020.
Revenue in the whisky segment amounts to US$18,791m in 2020. The market is expected to grow annually by 8.5% (CAGR 2020-2023). In global comparison, most revenue is generated in India (US$18,791m in 2020). In relation to total population figures, per person revenues of US$13.62 are generated in 2020. The average per capita consumption stands at 2.6 L in 2020. Revenue (2020)+2.2% yoy is US$18,791m. Average Revenue per Capita (2020)+1.2% yoy is US$13.62.
The alcohol market in India divided into different segments such as country liquor, Indian Made Foreign Liquor (IMFL), beer, and imported liquor. By volume, India is the world's ninth-largest consumer of all alcohol, according IWSR Drinks Market Analysis, a London-based research firm. It is the second largest consumer of spirits (whiskey, vodka, gin, rum, tequila, liqueurs), behind China. India consumes more than 663 million litres of alcohol, up 11% from 2017. Per-capita consumption is rising.
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