The US and China offer resilience and opportunity for drinks groups
Ambrosia|May 2021
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
The US and China offer resilience and opportunity for drinks groups

The latest influx of financial results from the world’s biggest drinks firms have painted a similar picture: positive organic sales, with the US and China driving growth and mitigating losses incurred by the pandemic. Together, the markets account for a third of global alcohol volume and over 40% of global value, according to IWSR data.

Leading the charge in the results announcements were France’s top distillers. For the first nine months of its 2020/21 fiscal year, Pernod Ricard reported organic sales growth of 1.7%. In the US, the group registered mid-single-digit growth, while in China Pernod Ricard saw gains of 34%. For its full 2020/21 period, Rémy Cointreau witnessed organic sales growth of 1.8%, in large part thanks to “excellent momentum” in Cognac consumption in the US and China.

Moët Hennessy, meanwhile, announced a 36% uplift for wine and spirits in Q1 2021 compared to Q1 2020 and +17% versus Q1 2019 – showing strong growth even compared to pre-pandemic times. Regarding its latest results, the group highlighted a “strong rebound” in China and “robust demand” in the US. In its first quarter results, Moët Hennessy reported a 22% increase in Champagne volumes, driven by the US and Europe, and a 28% increase in Hennessy Cognac volumes, driven by China.

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