Gin consumption in India, especially within the urban cities, has been steadily increasing and we are seeing India poised for a gin boom. Consumers today are increasingly drawn to gin versatility – gin is imaginative, in vogue and a drink to be seen with and Bombay Sapphire, with our versatile liquid and rich heritage, is in a strong position to lead the future of the new gin era.
Gin’s recent success is owed to new products embracing unique styles that people find more accessible than the more established brands. Bombay Sapphire, with its approachable brand ethos, has been the pioneer of this. As leaders of this thriving category we are leading the gin revival with innovative experiences and serves for our experimental consumer.
India has the potential to be at par with the global gin movement that is exploding in all corners of the world, and we see Bombay Sapphire as a key brand within the Bacardi portfolio.
What are the key features of Creator’s hub and what are the main objectives?
Creator’s Hub is a programme that encourages and inspires bartenders to bring their imagination alive and pursue creative passions and skills beyond bartending. The initiative funds, provides direction and supports with resources needed for bartenders to fully explore and express their creativity, bringing their ideas and passions to life. Through the programme, we aim to fire up the trade’s creative spirit as well as advance their knowledge and skills by creating an immersive educational experience that champions creative self-expression.
Esta historia es de la edición October 2020 de Ambrosia.
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Esta historia es de la edición October 2020 de Ambrosia.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
E-commerce In Alcohol Is The New Route To Market Strategy
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Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748
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Trends in alcohol consumption in Europe continue their positive course
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Pernod Ricard and Brown Forman Merger Speculation
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Glasgow Whisky announces distillery purchase to expand global business
The company is expanding its wings with an environmentally sustainable and energy efficient distillery
Excise revenues save the day for Maharashtra and Karnataka
The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.
Bacardi adds flavour to Indian market
Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.
