From cars to lifestyle, Lamborghini as a brand has come a long way. Although disassociated with the car brand following its sale, Tonino Lamborghini spirits including wine are well received. The Lamborghini property was purchased in the 70s by Ferruccio Lamborghini who, travelling in this area, fell in love with the soft rolling hills landscape. And post his retirement from the famous car manufacturing activity he decided to go back to his roots: being a farmer recalls his grandson.
The total area is 100 hectares divided between a 9 holes golf course, an agriturismo (farm-stays) and 32 hectares of vineyards.
The total production capacity in the previous year was 20,000 bottles with only 4,000 bottles sold in Italy. ‘Italy is not our main market’ says Ferruccio Lamborghini (Junior). The company has developed a lifestyle experience brand with a range of luxury design products, including watches, eyewear, smartphones, perfumes, furniture, clothing, sports accessories, golf and utility carts, five-star boutique hotels, real estate projects, cafes and lounges.
And closer to India they have launched the vodka and energy drink under the same name. And this is no surprise since the Euromonitor forecast puts the over 1.3 billion population of India as vast opportunity with Indian consumers lapping up the luxury lifestyles. ‘The country is emerging as a major market for luxury goods which is expected to grow at 18.1%’, says the report.
Esta historia es de la edición November 2019 de Ambrosia.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición November 2019 de Ambrosia.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
E-commerce In Alcohol Is The New Route To Market Strategy
Post Covid e-commerce could help the industry out of a crisis. But in the new normal the growth rate may not be high. A report.
Processes for alcohol-free beer production: A review
Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748
The US and China offer resilience and opportunity for drinks groups
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
Increasing demand for nostalgic flavours in drinks
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
‘80% of the International Awards won by Indian wines are from Karnataka'
The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:
Trends in alcohol consumption in Europe continue their positive course
Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.
Pernod Ricard and Brown Forman Merger Speculation
As speculation mounts about the strategic merger between Pernod Ricard & Brown & Forman, we look at the far reaching consequences of the deal.
Glasgow Whisky announces distillery purchase to expand global business
The company is expanding its wings with an environmentally sustainable and energy efficient distillery
Excise revenues save the day for Maharashtra and Karnataka
The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.
Bacardi adds flavour to Indian market
Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.
