Online Reporting System As A Performance Enhancing Tool

Srinivasan V, pharma consultant elaborates how an online reporting system can help field personnel understand and analyse their performance, improve it consistently, earn the best increments year after year and reach for the stars in their career

There was a time when field force in ethical pharma marketing companies used to send their Daily Call Reports – DCRs – using a post card. Then, printed DCR format were given to fill up and send by post till the advent of computers. Any analytical work like Field Work Analysis, Sales Performance Analysis, etc. used to be done manually which took time, and also there was no guarantee for accuracy.

Today almost all pharma companies, irrespective of size, have invested heavily into ‘online reporting system’ with following inbuilt conveniences:

Once the day’s work is over, one can log in, enter details of work done for the day, and at the click of a button, submit the report, which can be accessed immediately by all his superiors, from the first line manager to National Sales Manager. They can go through the reports and send their feedback on the quality and quantity of work done immediately for correction and implementation from the very next day wherever required.

No paper work is required now as everything is online. Saves on stationery items like paper, therefore lot of trees, and pen.

No need to send reports by post or courier, hence saves on postage/courier expenses.

Very easy, and doesn’t take much time to fill up and send the reports, hence saves the precious working time of field personnel.