Pharma CXO Summit 2019

Leaders and experts come together to transform India Pharma Inc into a more value-driven industry with the help of disruptive technologies

Following the successful first-edition of the Pharma CXOSummit, The Indian Express (P) Ltd and Express Pharma, in association with the Optel Group, recently hosted its second edition with the theme ‘Acing the value game: Leveraging disruptive technologies’.

Held at Novotel Airport, Hyderabad, Pharma CXO Summit 2019 witnessed leaders, experts and veterans of the Indian pharma industry come together to discuss on the trends and transformations in the industry.

It got off to an auspicious lamp lighting ceremony, followed by a Welcome Address from Viveka Roychowhury, Editor, Express Pharma.

Keynote address: Transforming pharma with disruptive technologies

Shaunak Dave, CEO, OptelAsia gave a rousing keynote address on the first day of Pharma CXO Summit 2019 which centred on the potential of Indian pharma industry. Pointing out that India Pharma Inc has come a long way to become the Pharmacy of the World, he highlighted that its future progress would be dependent on the shift from volume to value.

Informing that management guru Michael Porter gave the concept of ‘Value Chain’ in 1985 and brought three important strategies: cost leadership, differentiation and focus, he opined that India too needs to adopt these strategies. He said, “India is great with production (volume) but this is the lowest value chain. We will have to focus on innovation, branding and unique way of new marketing to reach to consumers! ”

He further said that to retain our leadership in global generics business, cost leadership strategy is applicable. And to increase product value, we must develop an innovative mind set. Disruptive technologies can help attain both!