Pharma packaging – A health check-up

Prabir K Das, a pharma packaging industry veteran, elaborates on the vital role of packaging and shares his insights on how the packaging industry needs to transform and improve to offer more value and leverage new growth opportunities

- Prabir K Das

The pharma industry inIndia is one of the prestigious, progressive and flagship industries, directly connected to the healthcare system, working towards survival and sustainability of human civilisation. Good healthy members of any community are the real assets for the society to propel growth and development of civilization. Globalisation and consumerisation have created new opportunities to do business beyond boundaries and pharma packaging has spread its wings to cover a wide array of applications. Supply networks are spread out globally to ensure access of essentials to the farthest corners of the world. Geographic and demographic challenges are new opportunities for packaging industry to find innovative solutions to keep the products fresh. Packaging, the protector and trusted carrier of the products, is serving its duties with due diligence to facilitate this.