Barbeque Nation Witnesses Growth Of 29% Year-On-Year Over Four Years
Barbeque Nation, one of India’s leading casual dining restaurant (CDR) chains, has witnessed strong growth of over 29 percent year-on-year (YoY) over the last four years. The brand attributes its exceptional business performance to such factors as constant menu innovations, food festivals, operational efficiencies at the back end and tapping the potential of metro, Tier-I and select Tier-II and III cities.
The chain’s format of offering elaborate menus at fixed prices has positioned it well to capitalise on both the robust growth trend of the CDR segment in India and the broader chain restaurant market within the Indian food and services industry.
The brand has successfully established itself as a popular choice, not just for family dinners, but also corporate lunches, owing to the strategic locations of outlets, their fine ambience and competitive pricing.
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