"Eyewear Pride" Series from EyeBuyDirect & Lele Pons

EyeBuyDirect, the leading online retailer for prescription eyewear, has announced the launch of the Eyewear Pride collection and video in partnership with Lele Pons— singer, actress, global entertainer, and ally to the LGBTQ community.

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The new rainbow-colored frames are a symbol of support for a more accepting and inclusive world. To further the cause, the eyewear brand will be donating 100% of the frame sales (up to$50,000) to The Trevor Project, the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) youth. The Eyewear Pride campaign does an amazing job of encouraging self-expression and self-love, said Pons. Anytime I have a chance to participate in something like this, I think of my dad — an openly gay man — who has taught me so much about what acceptance, love, and pride look like. I'm proud of how this campaign celebrates diversity and inclusion while bringing much-needed visibility to the important work done by The Trevor Project. The Eyewear Pride frames are available for $19 and include six rainbow translucent styles in four shapes: Bright and Optimist (square); Unity (rectangular), Diversity (round), and Positivity and Joyful (horn). Consumers can add mirrored lenses in rainbow colors for a fun and fashionable look fo