Objets D'affection

Objectry, is a design studio which creates one-of-a-kind household objects. The approach adopted, paired with quality Indian artisanship, organically results in work that is utilitarian yet distinctive.

- Dhanishta Shah

Objectry, nestled in the bustling neighbourhood of Ghitorni in Delhi, is a design studio driven by the unique sensibility of allowing a material to lend itself to the design. Sugandh Kumar and Aanchal Goel, the design duo behind the brand are known for their interest in woodworking techniques, and pottery respectively and this aspect even seeps into the brand’s ethos.

“Our design principle originates from something very simple - making day to day things exciting.

Our goal is that through every piece, the consumer experiences a brand new perspective and objectifies that experience through that piece. Keeping this in mind, Objectry was born. It invite consumers to be a part of the art of making objects,” says Aanchal Goel, Design Head and Co-founder.

Currently, the store stands at a quaint 600 square feet, but to put it in Goel’s words, “the experience is much larger”. Despite the modest size, on entering the store, there is a feeling of openness and spaciousness. The eyes are immediately drawn towards the creatively shaped windows.