In 2014, when ‘Ritz, (full name Ritika) of Iqrup + Ritz couldn’t find the right furniture for her apartment, her response was to create a contemporary design brand that valued beautiful design, expert craftsmanship and ease of accessibility.
Even before one enters the Iqrup + Ritz store, one is intrigued by the brand’s name and the story behind it. Owners Iqrup Dhamija and Ritika Dhamija express a symbiosis between the meanings of their names and their intent for the store, by giving it the unique name Iqrup + Ritz.
“The name is an apt representation of our personal design sensibility and vision. Iqrup’s first name means ‘one form’ and Ritz (Ritika’s nick name) embodies luxury and glamour so the name of the brand connotes both design form and luxury,” explains Ritika Dhamija, Co-Founder, Iqrup + Ritz.
The Gurgaon based store has become synonymous with quality and affordable luxury. When you walk into an Iqrup + Ritz space it doesn’t look like a store. It looks like a home, and a luxurious one at that! An obsession with detail, a fresh aesthetic and a sophisticated palette form the core of the brand’s design and store display philosophy.
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Esta historia es de la edición May 2018 de Home Review.
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