Bosch has been in the Indian kitchen and home appliances segment for a while now.
Recently, they have introduced several consumer-centric products, making their presence felt strongly. In this kitchen special, we aim to understand their strategy better. Excerpts from our conversation with Gunjan Srivastava, MD & CEO, Bosch Household Appliances:
How would you rate the growth of the kitchen appliance market?
The growth rate continues to be between 8% and 12%. The growth story continues as most appliances remain underpenetrated in India. Many people are buying appliances for the first time. Significant growth also comes from upgrading - consumers might have bought a basic product version before and now upgrading to a newer one.
For example, upgrading from a semi-automatic to a fully automatic washing machine, a smaller to bigger refrigerator or adding a chimney and hob to the kitchen. As these factors drive the market, we expect the same growth rate to continue for the next five to ten years.
Which appliances, in particular, do you observe a strong demand for?
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