Understanding The Consumer Mindset
Home Review|July 2018

Bosch has been in the Indian kitchen and home appliances segment for a while now.

Understanding The Consumer Mindset

Recently, they have introduced several consumer-centric products, making their presence felt strongly. In this kitchen special, we aim to understand their strategy better. Excerpts from our conversation with Gunjan Srivastava, MD & CEO, Bosch Household Appliances:

How would you rate the growth of the kitchen appliance market?

The growth rate continues to be between 8% and 12%. The growth story continues as most appliances remain underpenetrated in India. Many people are buying appliances for the first time. Significant growth also comes from upgrading - consumers might have bought a basic product version before and now upgrading to a newer one.

For example, upgrading from a semi-automatic to a fully automatic washing machine, a smaller to bigger refrigerator or adding a chimney and hob to the kitchen. As these factors drive the market, we expect the same growth rate to continue for the next five to ten years.

Which appliances, in particular, do you observe a strong demand for?

Esta historia es de la edición July 2018 de Home Review.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición July 2018 de Home Review.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE HOME REVIEWVer todo
Retail Therapy - Clean Clever And Classy
Home Review

Retail Therapy - Clean Clever And Classy

In 2014, when ‘Ritz, (full name Ritika) of Iqrup + Ritz couldn’t find the right furniture for her apartment, her response was to create a contemporary design brand that valued beautiful design, expert craftsmanship and ease of accessibility.

time-read
2 minutos  |
May 2018
Tastefully Inspired
Home Review

Tastefully Inspired

HS Desiigns’ recent and complete revamp of a home speaks of modern sophistication and vernacular charm in equal parts. The best part is that the stunning masterpiece of a home, even though eye-catching is decidedly understated.

time-read
3 minutos  |
May 2018
Advances In Material Science
Home Review

Advances In Material Science

In the construction industry, it’s probably a challenge to keep pace with leading trends. While trends have their phases, it is important to take some of them seriously. Let’s take a look at some trends and international influences that are accelerating energy efficient design.

time-read
3 minutos  |
May 2018
Eco-Friendly Fenestrations
Home Review

Eco-Friendly Fenestrations

Weatherseal goes ‘green’ with its first experiential store in Hyderabad.

time-read
2 minutos  |
May 2018
Faucets Faucets Faucets!
Home Review

Faucets Faucets Faucets!

Roca launches 5 new Wall mounted Basin Mixers along with an all new range of Naia faucets.

time-read
2 minutos  |
May 2018
Handcrafted Stories
Home Review

Handcrafted Stories

Meaning ‘yellow string’ in English, Peeli Dori engages your home with its range of stationery products, fashion accessories, apparels, home accessories and art work - all adding a streak of colour to the surrounding.

time-read
1 min  |
March 2017
A Textural Narrative
Home Review

A Textural Narrative

Making architectural changes before embarking on the details of furniture and design, Tejal Mathur has imparted the feel of a bungalow to this apartment in Mumbai, with a skylight enhancing the perception.

time-read
3 minutos  |
March 2017
Small Products Big Design
Home Review

Small Products Big Design

An office in Chakan, Pune, for a manufacturer of high tech electronics for automobiles has been designed by VDGA to create an ambience which not only does justice to the quality of the work carried out within its walls, but also becomes a workspace to look forward to for the staff.

time-read
3 minutos  |
April 2018
Equipped With A Vision
Home Review

Equipped With A Vision

Equipped with a vision, the last two decades have seen Yantra windows act as an important fiddle in tuning the architectural realm. Nikhil Daswani, Associate Director, shares his views on the industry and on the road ahead. 

time-read
2 minutos  |
April 2018
Architecture Of The Future
Home Review

Architecture Of The Future

With technology inching its way towards architecture, the scope of architectural trends is increasing. Advancements in building technology and access to new materials allow architects to attempt new feats in design and construction.

time-read
3 minutos  |
April 2018