Exquisite elements make for organic creations that bring Butani’s craftsmanship and artistry to the fore. The brand’s distinctive style and creative harmony tie together the jeweller’s Indian heritage and Asian aesthetics.
The Hong Kong-based haute joaillerie brand recently celebrated its 40th anniversary. A capsule collection – unveiled at Basel world earlier this year to mark the forty-year milestone – featured nine exquisitely handcrafted pieces that boldly embrace the brilliance of diamonds, while highlighting the subtle flowing lines and gentle drops. Among the show-stealers were opulent pieces that brilliantly distilled the beauty of fancy yellow diamonds.
With their roots in gem-trading, Butani’s huge repertoire of precious gems and diamonds becomes apparent in its artful design choices. Papu Butani moved from India to Hong Kong, when he was very young. After his father passed away, Papu landed himself a job – that of selling loose diamonds and gemstones. It so happened that a friend asked Papu to create bespoke jewellery for his daughter’s wedding. Encouraged by the request, Papu designed a special necklace and earring suite. His friend was thrilled at the final pieces. This prompted Papu to gradually chart his own course and create jewellery. Soon after, at a trade show, he met an influential client from the Middle East who bought all those lovely pieces.
As his confidence in design and artistry grew, Papu digressed from gem-trade. He began to craft high jewellery and, by the late ’70s, had set up his own company – Butani.
The dedication to perfection enabled the brand to gain a foothold in the crowded jewellery scene. Making personalised handcrafted jewellery for noted retail houses got their work noticed, and with the use of high-quality diamonds and gemstones, Butani pushed the envelope of high jewellery. The brand counts among its clients, members of royal families and discerning jewellery enthusiasts across the world.
Meanwhile, Butani was doing lucrative business in the Caribbean Islands, and it seemed like a logical step to open a store in the region. So, in the ’80s, the brand opened its first boutique in Sint Maarten.
Esta historia es de la edición July - August 2017 de Adorn.
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Esta historia es de la edición July - August 2017 de Adorn.
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designing for a better world
uk-based designer jasmine alexander’s works mirror life’s bitter-sweet truths in a highly individualistic way. slivers of her personality shine through in the form of a poet, an unpretentious thinker, an avant-garde jewellery designer, and a fearless crusader of the environment. the sentient designer recently partnered with the renowned ‘sea shepherd’ conservation society, a marine preservation organisation which uses direct action, to create the sea shepherd x jasmine alexander collection of limited edition pieces in 18-karat gold, stainless steel and argentium silver (nontarnish silver). jasmine alexander is an officially appointed ambassador of british jewellery, and an official advisory board member of sea shepherd uk.
Pallavi Foley's Take On Jewellery Trends
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The Rising Star
Disha Patani, the new actor on the block, has wowed all with her million-dollar smile and has won over critics with her acting chops. Wrapped in diamonds set in contemporary gold silhouettes, Disha looks stunning in metallic ensembles teamed with silk, leather and lace. In a fashion flashback to the '80s, Disha plays the part of a seductive, glamorous gal from the golden era to perfection!
Desi With a Difference
Human rights-lawyer- turned jewellery designer PRIYANKA MURTHY’S designs spell modern minimalism to the tee. Just one look at her jewellery is enough for you to know that despite its simplistic clean lines, there is an unmistakable wow factor in every piece. The designs are extremely fresh and unique and tailored for the independent working woman.
Toranj Kayvon - Born Star
Little did we know that when we first met fashion photographer Toranj way back in 2013 for an editorial shoot that she would one day be gracing the cover herself. We immediately fell in love with her vivacious spirit, positive energy and prodigious talent. She is among the best when it comes to capturing the facets, sparkle and glitter of diamonds—evident from the fact that she has shot five covers for ADORN in these years. Toranj has also blossomed into a fine actor; she was seen in Manmarziyaan (2018) and will now appear in the upcoming film Kesari (2019), in which she has pivotal role. We chose this rising star in our midst for the March-April cover, and she once again worked her magic with diamonds – only this time, in front of the lens.
Keeping It Simple
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Siren Song
Italian maestro of erotica MILO MANARA has helmed ten illustrations, depicting an underwater rendezvous between a beautiful, alluring mermaid and a woman, for watchmaker Ulysse Nardin. The series was unveiled for the first time at the SIHH in Geneva in January 2019.
‘Rarity & Authenticity Distinguish Orevermark Diamonds'
SACHIN JAIN, president, Forevermark India, speaks to ADORN about the growing popularity of jewellery set with hand-picked, rare diamonds that are as unique as each wearer.
Summer Splash
The Mood Is Classy Chic This Summer Season. An Enticing Clash Of Glamorous Ingredients Are Seen In These Audaciously Bold Jewels. Designed By Harshad Ajoomal Of H. Ajoomal Fine Jewellery, The In Vogue Jewels Highlight Unique Pairings Of Colour Gemstones And Diamonds.
Butani's Ingenious Wonders
Exquisite elements make for organic creations that bring Butani’s craftsmanship and artistry to the fore. The brand’s distinctive style and creative harmony tie together the jeweller’s Indian heritage and Asian aesthetics.The Hong Kong-based haute joaillerie brand recently celebrated its 40th anniversary. A capsule collection – unveiled at Basel world earlier this year to mark the forty-year milestone – featured nine exquisitely handcrafted pieces that boldly embrace the brilliance of diamonds, while highlighting the subtle flowing lines and gentle drops. Among the show-stealers were opulent pieces that brilliantly distilled the beauty of fancy yellow diamonds.
