Need For Speed
August Man SG|Issue 165
Whenever the Carrera or Panamerican race is mentioned, two brands come to mind: TAG Heuer and Porsche. Oddly, they have never had a collaboration timepiece. Until today.
Jonathan Ho
Need For Speed

THE CARRERA HAS BEEN AN ICONIC NAME for generations. Given TAG Heuer’s strong motor sport legacy, newcomers to watch collecting often mistake it as a historical association to a certain automobile manufacturer with similar provenance in the realm of automotive racing: Porsche.

For their first creative product collaboration, two legendary racing brands have launched the TAG Heuer Carrera Porsche Chronograph, offering a glimpse at what is perhaps the most fortuitous (and long overdue) racing mash up that motor heads and watch lovers never knew we needed.

“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.” - TAG Heuer CEO Frédéric Arnault

Fuelled by a common history with innovation and motor racing, it is a historic milestone that the muse which drove Jack Heuer’s prodigious vision has finally culminated in a collaboration with the brand that was so dominant in the race which inspired him. In fact, Porsche road cars were named Carrera after this particular race (in the same vein as Porsche Targas named after the Targa Florio).

Esta historia es de la edición Issue 165 de August Man SG.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición Issue 165 de August Man SG.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE AUGUST MAN SGVer todo
The New Rules Of Corporate
August Man SG

The New Rules Of Corporate

There's A Lot More To G2000 Today Than Just That Black Suit.

time-read
1 min  |
Issue 207 (November 2024)
A Clear Vision Of The Future
August Man SG

A Clear Vision Of The Future

With the proliferation of its Myopia Centres, local eyecare brand W Optics is keeping Singaporeans clear-sighted for the future.

time-read
2 minutos  |
Issue 207 (November 2024)
Paradise Foud
August Man SG

Paradise Foud

It's time to give tuning out its due. We all need a break from the group chat(s).

time-read
2 minutos  |
Issue 207 (November 2024)
Santos De Cartier: A New Era
August Man SG

Santos De Cartier: A New Era

Originally A Way Of Intertwining The Cartier Brand With The Daring Spirit Of Aviation, It Now Stands As An Icon Of Luxury And Elegance.

time-read
5 minutos  |
Issue 207 (November 2024)
The Future Will Be Pixelated, Probably
August Man SG

The Future Will Be Pixelated, Probably

What are the implications on one's lived experience as online life is rife with meaning and possibilities?

time-read
4 minutos  |
Issue 207 (November 2024)
GROWING PAINS
August Man SG

GROWING PAINS

AT MILAN FASHION WEEK, ONITSUKA TIGER UNVEILED ITS SPRING/SUMMER 2025 COLLECTION, WHICH TOUCHES ON A SUBJECT EACH OF US IS MORE THAN FAMILIAR WITH.

time-read
1 min  |
Issue 207 (November 2024)
A Watch For The Global Citizen
August Man SG

A Watch For The Global Citizen

Before you make your travel plans for 2025, get the perfect watch for the modern nomad.

time-read
2 minutos  |
Issue 207 (November 2024)
MAKING INVESTING MORE DELICIOUS
August Man SG

MAKING INVESTING MORE DELICIOUS

FINANCE INDUSTRY VETERAN WALTER DE OUDE IS COMBINING HIS ERUDITION AND EXPERIENCE WITH THE STAR POWER OF HENRY GOLDING TO BRING US AN INVESTMENT PLATFORM THAT'S MUCH SWEETER THAN MOST.

time-read
1 min  |
Issue 207 (November 2024)
WHO LET THE DOGS OUT?
August Man SG

WHO LET THE DOGS OUT?

ONE-THIRD OF HOUSEHOLDS around the world have a pet dog.

time-read
1 min  |
Issue 207 (November 2024)
How Does A Hotel Brand Become The Best In The World?
August Man SG

How Does A Hotel Brand Become The Best In The World?

Cristiano Rinaldi, president of Capella Hotel Group, shares its recipe for success.

time-read
3 minutos  |
Issue 207 (November 2024)