Riccardo Tisci's First Fragrance For The House
August Man SG|Issue 177
Burberry Hero, a scent encapsulating modern masculinity, marks Riccardo Tisci's first fragrance for the house
Amos Chin
Riccardo Tisci's First Fragrance For The House

BURBERRY HERO exemplifies the modern scent. Brightened with sparkling bergamot, and invigorated with juniper and black pepper, the olfactory portrait then dives deep into a heart of warm cedarwood that is found in Virginia, the Atlas Mountains, and the Himalayas.

The fragrance represents a duality in strength and sensibility. It is a scent that represents the timelessness of Burberry and, at the same time, the sense of modernity, explains Aurélien Guichard, Burberry's perfumer. “It is a blend of universality and uniqueness, expressing the animality that is inside each man alongside a true humanity.”

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