The work-life-kids juggle? It really can be wearing…

Sisters Becs Jeffery and Fi Woodhead have turned the soundtrack to homelife under lockdown into a family fashion brand

- Lauren Allen

There are only so many times a day we can stay serene when the same ‘can I have a snack?’ or ‘it’s my go’ comes from the mouths of our little ones. And during lockdown, those repetitive groans seem to have been exaggerated (as well as the ‘is it bedtime yet’ and ‘give me five minutes’ mantras of weary parents).

Fortunately, sisters Becs Jeffery and Fi Woodhead have seen the funny side of things, turning the madness of the coronavirus work-life-kids juggle into a quirky family fashion brand. The aptly named Jugglewear reflects their lives stuck at home with their children (Becs has Josh and Ollie, aged two and seven, and Fi has Arthur and Max, aged nine and 11), with T-shirts and sweatshirts branded with those little phrases parents hear all too often. The range has slogans such as ‘Home schoolin’’ and ‘Reluctant pupil’, while the kidspeak clothes feature phrases including: ‘I’m hungry’, ‘I am not tired’ and ‘Can I have a snack?’. For the parents, there’s clothing inspired by lack of time alone: ‘And?’, ‘Give me five minutes’ and ‘Is it bedtime yet?’.