Fashion, But Make It Count
Esquire Singapore|September 2020
A new fashion season means having a fresh wave of products to discover and purchase. But what’s trendier now more than ever is making smart and informed style investments that would last beyond a seasonal cycle.
Asri Jasman
Fashion, But Make It Count

Sustainability in fashion is a tricky issue. The idea is not constrained to merely a particular segment of the fashion supply chain or the materials that are used in creating products—it’s an overarching concept that should be adopted from the initial stage of material sourcing to our collective consciousness as consumers.

Yes, the onus is on us as buyers of fashion to be well informed and educated on what exactly we’re spending our money on. The act of purchasing sustainable fashion isn’t only about buying items that are made from environmentally friendly or ethically sourced materials. It’s also about ensuring that they’re not off-the-cuff purchases that end up discarded in donation bins, or worse, thrown away, because they’re no longer sartorially relevant.

Seeking out pieces that will not only stand the test of time, but also our ever-changing tastes, takes some practice. Visualising how a piece would be able to work in different situations and with already-existing pieces in one’s wardrobe helps, as well as taking into account that certain materials age differently and sometimes resulting in an even better iteration than it originally was. Like any prudent investment, being sustainable in our fashion purchases requires a bit more consideration.

As autumn/winter 2020 fashion starts rolling, we take a look at some of the pieces that would make for some savvy style investments. Buy fashion, but also buy better so that you can buy less for greater returns.

TAKING IT A STEP FURTHER WITH CIRCULARITY

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