“Dear clients,
We would like to take this opportunity to provide an update on behalf of everyone at [insert brand name] in light of the coronavirus situation.
Our priority has always been the well-being of our team members, clients and community. We recognise our responsibility as a company and are taking the necessary precautions as recommended by health authorities to safeguard our communities and prevent the spread of COVID-19.
Our Client Service team is always on hand should you wish to further your [insert brand name] experience remotely.
We will continue to assess the evolving situation and update you with any developments. Until then, we wish you all the best and stay safe as we overcome this together.
Warm regards,
[insert brand name]”
In just a week, I’ve received at least 10 of such emails sent to my personal account from various fashion brands—some from those that I’ve only shopped from once in a foreign country.
It was nice to receive the first, maybe, three emails. But once the subsequent barrage seemed to follow a similar formula— reiterating this sense of ‘community’, not so subtly sliding in the fact that online or personal shopping is still an option, and then ending on a hopeful note—the message got old rather quickly.
Esta historia es de la edición June/July 2020 de Esquire Singapore.
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Esta historia es de la edición June/July 2020 de Esquire Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
THE MILD HANGOVER
Hangovers get a bad rap. We know. If you’ve gotten this far in the magazine, you’ve surely divined that we’re mildly hungover most of the time.
AN ELECTRIC FUTURE
Polestar, the minimalist electric Swedish car brand, turns the voltage up on its competition.
LET'S GET REAL (ESTATE): LUXURIOUS LONDON
Royalty, shopping, the best tea and scones the world has to offer, and a lifestyle worthy of what you're working for. Here's why London is ripe for your next investment
NEXT UP....ZARAN VACHHA
As Co-founder of the events and talent agency Collective Minds and Managing Director of the Mandala Masters, Zaran Vachha is definitely not new to the culture scene, but he's certainly shaping what comes next.
WHAT I'VE LEARNED...
I DON’T WEAR SOCKS except in January.
The Body Is a Language
A bad handshake is such a turnoff; we feel irked when someone rolls their eyes at us; we can't stop pacing when we're nervous-ever wondered how certain body language has the power to change how we feel instantly? We explore why.
EYE OF THE TIGER
Hailing from Singapore, Japan and Brazil respectively, Evolve Mixed Martial Arts (MMA) athletes Darren Goh, Hiroki Akimoto and Alex Silva are proof that the ring demands as much from mind as it does from matter.
THE ADONIS COMPLEX
With the rise of superhero culture making a return and bringing with it the celebration of the classically ‘masculine’ body type, can men really overcome the pressure to conform when culture keeps getting in the way?
FUNNY BUT TRUE
A comedian, an iconic Singaporean, and now a man much evolved. After overcoming two years of pandemic limbo, unlocking career milestones one after another and undergoing a life-defining physical transformation, Rishi Budhrani is ready to emerge into the world renewed-and anew.
LIKE NO OTHER
With its horological triumphs, Hermès has truly come into its own as a watchmaking maison. In this exclusive interview with Esquire Singapore, CEO of Hermès Horloger, Laurent Dordet sheds some light on his timepieces' rising stardom and the importance of being different.
