Its made headlines, pushed boundaries and created a stirring buzz OnePlus has made anindelible impression on all smartphone lovers (and nerds). We reveal its well-kept secrets and let you in on some of the most interesting little-known facts about the brand and its journey thus far.
1 WAS THE FIRST TO COIN THE TERM ‘FLAGSHIP KILLER’
OnePlus was the first to coin the term “Flagship Killer”, when it launched its OnePlus One, connoting the core characteristics of being a smartphone of flagship-level quality with a price to kill for. Today, this term has spread like fire, amongst other smartphone competitors.
2 GARNERED ONE OF THE LARGEST ONLINE COMMUNITIES IN THE WORLD
Bringing the world together, one OnePlus at a time—with its online community initiative, in merely four years it has established a cult following. From an open ears forum to user surveys, weekly updates, community meet ups and more, OnePlus is changing the smartphone experience by involving its world-wide fans every step of the way.
3 WAS THE FIRST TO USE ‘BY INVITATION ONLY’ MARKETING STRATEGY
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