Present Perfect

Caterina Negra, Creative Director at Pinko, is the secondgeneration designer shaping the future of the brand.

- Chandreyee Ray

It’s a full-family affair at Pinko, a contemporary Italian label founded in the ’80s by Pietro Negra and Cristina Rubini, a husband-wife duo who wanted to dress women in clothes that reflected their multi-faceted lifestyles. So it’s no surprise to discover that their two daughters, Caterina and Cecilia, have joined them at the helm. Cecilia does communications for the company while Caterina oversees design matters as its Creative Director, having worked her way up from the marketing and merchandising departments. “Pinko is my second home and it’s where I grew up as a child. It’s in my DNA,” says Caterina.

The contemporary fashion brand is quintessentially Italian in style, with collections of smart suits, flirty dresses and pretty accessories that allow women to express individuality. “She is modern, busy, informed, and curious,” says Cateria, describing the woman she designs for. “She is free of stereotypes. Independent and confident, she is not afraid to show her intelligence and irony or her more feminine and sensual side.”