Art Of Reinvention

Braun Büffel creative director, Fabio Panzeri, introduces the latest #BBMonogram for Autumn/Winter ’19 for the millennials.

- Mughni Che Din

Braun Büffel has always been synonymous with timeless design. However, in recent years, there has been a shift in the market where brands are focusing their product offerings to appeal to a younger and savvier audience— the millennials— who are redefining the luxury market. Enter creative director, Fabio Panzeri, who is revamping the 132-year-old heritage brand and making it cool again.