Since the 1930s, Rolex has partnered with explorers to take on our planet’s extreme conditions. Now, in a partnership with National Geographic, the Swiss brand’s new mission is to support saving the earth.
The relationship between Rolex and explorers goes way back. The former provides its watches for the latter’s extraordinary journeys, and the latter return the favour by road testing the performance of its timepieces so it can develop even better ones.
The first expedition to bring the Swiss watch brand and the National Geographic Society together was the scaling of Mount Everest by Sir Edmund Hillary and Tenzing Norgay in 1953, which was reported in National Geographic magazine.
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Esta historia es de la edición September 2019 de Her World Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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