Game On

Swiss watchmaker Tudor ushers in a new era with a Born To Dare campaign fronted by not one, but several sporting superstars,

- Lydianne Yap

IN AN AGE when the faces of everyone from Hollywood A-listers to Instagram It-girls are emblazoned on almost every brand advertisement, it is hard to tell where one ends and the next begins. Unless, of course, these faces are that of the world’s most recognisable sporting superstars.

Enter David Beckham, ex-captain of England’s national soccer squad; and the All Blacks, New Zealand’s national rugby team, who are now ambassadors of Swiss watchmaker Tudor. Spearheading the manufacture’s Born To Dare campaign, they were selected for their outstanding achievements in their specific fields — like how Tudor watches excel even under the most extreme conditions.