Great Oaks From Little Acorns Grow

Royal Salute kick-starts its Kingdom Collection with a limited edition born out of virgin, Scottish oak casks.

AFICIONADOS OF FINE whisky may be getting a little jaded these days. Sure, there’s plenty of choice, in fact there has never been more – whether the drinker is looking for a single malt or an expertly curated blend.

History is on our side in that as time goes on and distillers begin to enjoy more and more fruits of their ageing labours, more expressions can be created with enhanced expertise, the benefit of hindsight and evolving trends.

Consumer demographics may change over the years, and brands might choose to develop their approach in creating products that meet current demands and expectations. One thing will always remain constant, however, and that’s the imperative of quality. In an increasingly competitive market, changing with the times and opting to produce the ‘flavour du jour’ is all well and good, but it rarely works. This is why some of the world’s best-established brands, such as Royal Salute, never fail. Whatever they produce.