Beauty And Wellness Industry Positive Aspects of 2020

The reality of working from home, social distancing and wearing a mask may have impacted the salon industry, but times have changed and today, stakeholders claim that footfalls in salons have come back to about 60 percent levels, for some even 90 percent. The past 12 months have been unequivocally difficult for the beauty business, however only after extreme darkness is one able to see light at the end of the tunnel. Salon India believes that opportunity arises from every challenge and brings forth the positives from a disaster called Covid-19…

Heightened awareness towards hygiene

The beauty and wellness industry is all about proximity therefore when news of the pandemic spreading started, there was extreme fear in the minds of consumers about visiting salons.Realising that many consumers would be forgoing services because of concerns about close physical contact, the industry was quick in alleviating their fears by fast adopting new methods of working, new patterns of consumption as well as new ways of interacting. This change has been led by stringent hygiene and safety measures.

Says Pushkaraj Shenai, CEO, Lakmé Lever, “Covid-19 has impacted the very foundation of the beauty and wellness business – i.e. human touch, which includes both physical contact as well as an emotional connection. Detailed safety measures and enhanced protocols are top priority for customers today. At Lakmé Salon, we have implemented 55 measures designed with the help of a panel of doctors for the utmost safety of our staff and customers. Customers are also demanding quick and result-oriented treatments that give long-lasting results like the Dermalogica 15-minute Zero-Touch FaceFit and Eye Lift treatments and TIGI Copyright 5-minute SOS treatment for their hair.”

Adds Krishna Gupta, Founder & MD, Lloyds Luxuries, “Consumers are more aware now, and their first question for a salon is always regarding hygiene and precautions taken by the brand. Consumers are visiting salons less frequently, but are spending more time with each visit to ensure they get maximum number of services and treatments done.”