It was originally founded in the year 2012 by Amit and Anahat Rawal. RITESH SRIVASTAVA and his team took over Elitify.com because they believed the brand has a lot of potential and offers immense business opportunities. Ritesh, its CEO, informs S&A’s Bobo Meitei that as a fashion curator, we emphasize on bringing the exclusive and premium brands from the fashion capitals of the world to style savvy customers in India.
About Elitify
We acquired Elitify in August 2017. It was originally founded in 2012 by Amit and Anahat Rawal. We took over Elitify because we extensively believed that the brand has a lot of potential and offers immense business opportunities. Initially, for about 3-4 months we planned and worked around maintaining basic hygiene, solving IT glitches, strategizing marketing strategies, key messaging for our valued customers etc. Also, at Elitify we work on an ideology where we treat the business as spiritual. Our aim is to render utmost satisfaction to the customers, to offer them quality at best price. Within a short span of time, we managed to gain customers’ trust, faith and confidence. We have witnessed an impressive double-digit growth and have made almost 15000+ customers, out of which 40% of orders have been placed by our repeat customers.
Features of the platform
We aim to reposition Elitify.com as a luxury lifestyle destination for fashion enthusiasts. Elitify has always been ahead in the fashion game and has been a trendsetter in the e-commerce ecosystem. As fashion curators, we emphasize on bringing the exclusive and premium brands from the fashion capitals of the world to style savvy customers in India. Over the years, Elitify has evolved from a discounted luxury portal to a more exclusive and sophisticated portal in terms of the brand mix, categories, catalog depth, and overall shopping experience, etc. This year, we have introduced few India exclusive global brands like the Banana Republic, Express Clothing, Lucky Brand, Loft, New York and Company, White House Black Market, etc. and will continue to bring more luxury and premium brands to India.
Criteria considered to list a brand
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