Leading in good Fashion:The design house London

The Design House London is a design agency that provides a bespoke service, working hand in hand with clients to supply creative direction in trend analysis, market intelligence, sourcing, expert freelance designers and product development, covering all aspects of clothing, footwear and accessories for womenswear, menswear and childrenswear customers.

At The Design House London, they believe fashion design should be informed by a clear strategic vision – rooted in customer and market insight – as well as being highly innovative and creative. A team of experts in all aspects of design, product development and sourcing, which are a common passion and collaborative approach to every project, are continually striving to exceed the clients’ expectations. William Johnston, Managing Director at the design house shares his views with S&A’s amit Chopra.

Tell us a bit about The Design House London. The Design House London is a design and trend resource company. Our senior management comes from a variety of backgrounds, both within and outside the fashion industry. We can draw on many years’ experience across apparel and footwear. The Design House London loves fashion! We have team members who have 30+ years’ experience and who have created well-known brands and others who are outstanding recent graduates. The experience of older team members helps the younger ones and the enthusiasm of the next generation keeps us all going.

Do you work for a luxury fashion house?

We have designers who are experienced at working at all levels of the market – from Primark to Prada, as we like to say.

How does your work differentiate from its competition?

We provide market intelligence that is specific to the customer’s business and focus, rather than providing the customer with everything available. We spend time learning about their business and provide tailored services and products to suit their objectives.