Nouvelle Couture Beau Monde

Since 2008, every arm candy created at Beau Monde has been the show stealer!

- Kanika Chawla

While having something that is aesthetically beautiful is important, it’s imperative that the design must incorporate functionality first in the mind of the creator. Raw materials aren’t exactly cheap, so planning a design saves a lot of time and money. Keeping all that in mind, KaniKa Chawla, founder of Beau Monde, researches designs that currently exist and takes inspiration from elements that she likes. She shares her views with S&A’s Dipika Chopra about the label..

Journey

It was not something I had on my mind, but was an accidental blessing in my life. There was this time when I was in this trepidation that will I be able to find that perfect bag for my trousseau or not. Believe me, I just couldn’t! I only came across bags that were either too Indian or too western but I was definitely looking for something else in my head and that was the first time when this thought struck my head, why don’t I start my own label?

This gave wings to Beau Monde. It was my first show at the ‘Olive Flea’ that happened every Wednesday back then when I designed 35 pieces. All the pieces at the flea were sold out; the crowd loved them. That’s when I exactly knew where I would want to see Beau Monde in future. And now here we are with successful five collections that have been absolute hotseller amongst the troop. Beau Monde has always been ‘affordable luxury’. I believe has been the connecting chord to its success.

Target audience

Our bags have always been a hit amongst the younger crowd who are enthusiastic and receptive about all edgy and bold things, who just don’t shy away from getting their hands on something offbeat and have an international taste. Age group of 25-45 has been the most loyal clientele of all times.

Availability