On The Fashion Track Swansind

Swansind’s products are aimed at customers who want to express themselves with style and confidence.

The brand presents stylish collections season after season and also has a great facility to produce them. Managing Director A. R. Senthil Kumar established the company with great passion and fine craftmanship. Swansind launched its first footwear collections in 2016 followed by a handbag collection on demand of its customers. Fulfilling a woman’s desire for styling and perfection in genuine leather products, Swansind provides them an elegant collection of footwears, handbags,wallets, and belts.

The handbag collections comprises of hobos, shoulder bags, messenger bags, satchels, slings, cross body bags, totes, back bags and wallets with matches and suits all occasions. Since an outfit is incomplete without a perfect footwear, so the company ventured into a wide range of footwear collections like ballerinas, slip-on, wedges, block heels and boots.

Being a fashion retailer is exciting work, and there has to be a constant flow of orders to keep things running, and to ensure a constant flow of orders Swansind has a regular line of new designs coming in nearly every month. Senthil Kumar, Managing Director of the company shares his views with S&A.

What’s your take on the current footwear retail environment in India?

There has been a rise in the footwear industry in India in recent years, especially owing to higher disposable income. When it comes to women footwear segment, India has seen a rise in the number of upcoming indigenous brands in the past few years. The Indian customer has matured enough to understand the value versus price curve. Year 2019-20 will bring new trends and marketing strategies into the picture that will greatly influence the market growth. Indian designs that appeal to the local senses, I believe, would dominate the Indian markets.

As a women brand, what major challenges do you foresee in the coming years?