Swiss Precision

Angeline Yap, the managing director of V-Zug Southeast Asia, shares more about the Swiss appliance brand’s new showroom, and why its streamlined design and steam technology are a perfect fit for modern homes.

- Hong Xinying

The “Swiss-made” label is typically associated with watchmaking or dairy products, but premium home appliances purveyor V-Zug hopes to change that with its steady expansion in Asia. Headquartered in the picturesque Swiss canton of Zug, the family-owned manufacturer has more than a century of history since its inception in 1913.

Over the years, V-Zug has been steadily building up its engineering know-how and integrating innovative technological advancements into its appliances; their streamlined design fi ts beautifully into any modern interior, too. The brand’s most notable products, which include steam cookers and laundry appliances, integrate steam technology and smart features into the cooking and cleaning functions. With its Singapore showroom set to open this year, Angeline Yap, the managing director of V-Zug Singapore and Southeast Asia, shares more about the brand’s local fl agship and the kitchen trends to watch.

What shaped the decision to open a Singapore fl agship?