Dior Forever's New Transfer‑Proof Technology

The Dior Forever foundation hits a turning point in 2022, boasting a new transfer‑proof technology

-  Andrea Saadan

There are plenty of ways to achieve a beautiful make-up look—from highlighting the cheekbones to a simple pop of colour on the lips. But what is arguably the most important step is creating a flawless canvas that makes the entire make-up application process a seamless one.

While major beauty brands have released different types of foundation alongside various tools to help users easily apply base make-up, Dior has remained focused on perfecting a key product: the long-wearing Dior Forever foundation.

Created in 2007, Dior Forever is not only the French maison’s first high-coverage foundation but also its first base make-up product to combine long-wearing properties with skincare. Now, 15 years later, the Dior Forever foundation hits a turning point as a new generation of this iconic product is unveiled.